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This textbook is written by a group of select experts with a focus on different aspects of the design process, from creation to production. Traditionally referred to as graphic design, communication design is the process by which messages and images are used to convey information to a targeted audience. It is within this spectrum that this textbook addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. Design itself is only the first step. It is important when conceiving of a new design that the entire workflow through to production is taken into consideration. And while most modern graphic design is created on computers, using design software such as the Adobe suite of products, the ideas and concepts don\u2019t stay on the computer. To create in-store signage, for instance, the ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. This is a very wide-reaching and varied group of disciplines.Each chapter begins with a list of Learning Objectives, and concludes with Exercises and a list of Suggested Readings on the Summary page. Throughout, key terms are noted in bold and listed again in a Glossary at the end of the book.","image":"https:\/\/opentextbc.ca\/graphicdesign\/wp-content\/uploads\/sites\/42\/2022\/12\/OTB098-01-Graphic-Design-and-Print-Production-Fundamentals-COVER-STORE.jpg","author":["@type":"Person","name":"Graphic Communications Open Textbook Collective","slug":"graphic-communications-open-textbook-collective"],"editor":[],"translator":[],"reviewedBy":[],"illustrator":[],"contributor":["@type":"Person","name":"Wayne Collins","slug":"wayne-collins","@type":"Person","name":"Alex Hass","slug":"alex-hass","@type":"Person","name":"Ken Jeffery","slug":"ken-jeffery","@type":"Person","name":"Alan Martin","slug":"alan-martin","@type":"Person","name":"Roberto Medeiros","slug":"roberto-medeiros","@type":"Person","name":"Steve Tomljanovic","slug":"steve-tomljanovic"],"about":["@type":"Thing","identifier":"AKC","name":"Graphic design","@type":"Thing","identifier":"UGD","name":"Desktop publishing","@type":"Thing","identifier":"DES000000 DESIGN \/ General","@type":"Thing","identifier":"DES007000 DESIGN \/ Graphic Arts \/ General","@type":"Thing","identifier":"DES007010 DESIGN \/ Graphic Arts \/ Advertising","@type":"Thing","identifier":"DES007050 DESIGN \/ Graphic Arts \/ Typography","@type":"Thing","identifier":"DES012000 DESIGN \/ Reference","@type":"Thing","identifier":"COM012000 COMPUTERS \/ Computer Graphics"],"publisher":"@type":"Organization","name":"BCcampus","address":"@type":"PostalAddress","addressLocality":"Victoria, B.C., Canada","datePublished":"2015-11-12","license":"@type":"CreativeWork","url":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/","name":"CC BY (Attribution)","code":"CC BY","description":"\u00a9 2015 Ken JefferyThe CC licence permits you to retain, reuse, copy, redistribute, and revise this book\u2014in whole or in part\u2014for free providing the author is attributed as follows:Graphic Design and Print Production Fundamentals by the Graphic Communications Open Textbook Collective is used under a CC BY 4.0 Licence.If you redistribute all or part of this book, it is recommended the following statement be added to the copyright page so readers can access the original book at no cost:Download for free from the B.C. Open Collection.This textbook can be referenced. In APA citation style, it should appear as follows:Graphic Communications Open Textbook Collective. (2015). Graphic Design and Print Production Fundamentals. Victoria, B.C.: BCcampus. Retrieved from https:\/\/opentextbc.ca\/graphicdesign\/Cover image attribution:The cover is a montage of two images: Typing on a laptop by Simon Hattinga Verschure and untitled work by Amador Loureiro. They have both been designated to the public domain under the\u00a0 Unsplash Licence.Ebook ISBN: 978-1-989623-67-1Print ISBN: 978-1-989623-66-4Visit BCcampus Open Education to learn about open education in British Columbia.","bookDirectoryExcluded":false,"language":"@type":"Language","code":"en","name":"English"}:root--reading-width:40em;Skip to contentToggle MenuPrimary Navigation
This book as a great overview of graphic design history in the first half of the book. The other topics are well explained but don't give clarity on the platforms in which the topics build up from. This is a beginner book but the color management,...read more
This book as a great overview of graphic design history in the first half of the book. The other topics are well explained but don't give clarity on the platforms in which the topics build up from. This is a beginner book but the color management, prepress and imaging are not explained in a way that makes sense for a new designer with little experience with the software. Also the information is dated.
Information is dated, the info on pre-press and color management still hold true but new software and updates have changed the work flow. Again thinking about the intended audience for this book. Brand new designers need a little more software training ion the front end for these sections to make sense.
Chapters 1-3 are great. There is a jump from the history of graphic design and design fundamentals to production of the work in a printing house environment. Missing a lot of fundamental graphic design theory and work flows before the production and packaging phase.
This book as some good information, I would use the first three sections in a class along with supplemental handouts. Then I would find other texts that are current and do a better job teaching the design process.
I reviewed this book as a potential textbook for my sophomore Graphic Design courses. This book provides comprehensive introductory to the practice of graphic design, especially in the print production sector of the profession.read more
I reviewed this book as a potential textbook for my sophomore Graphic Design courses. This book provides comprehensive introductory to the practice of graphic design, especially in the print production sector of the profession.
Most of the book's content will stay relevant for a long time because it covers many fundamental principles of design. The later chapters (5 through 7) can be updated when new printing and web publishing technologies become available.
As some other reviewers said, this book has not touched upon any design history outside of the western sphere. It does use some design examples from other culture, but provides no explanation to them. However, as a technically oriented book, I don't find this to be a deal breaker.
Chapter 1: Design History presents a very Euro-centric version of history. As the design industry is grappling with its overly colonized/Western-focused approach to design history, there is a lot of room to grow in this area. If this textbook is chosen, it should ideally be paired with readings that supply additional historical context from non-privileged perspectives. 2ff7e9595c
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